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Privacy Policy

Last reviewed / updated: 2025-05-09

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1. Introduction

Welcome to CYLOQ AB ("CYLOQ," "we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [Insert Your Website URL here] (the "Site"), including any contact forms or other services offered on the Site.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

CYLOQ AB, with registered address Pyramidvägen 7, 169 56 Solna, Sweden, is the controller for the processing of personal data described in this Privacy Policy.

2. What Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data from Contact Forms: When you fill out a contact form or otherwise directly provide it to us, we may collect your name, email address, phone number, company name, and any other information you choose to provide.

Usage Data and IP Addresses: When you access the Site, we automatically collect certain information about your device and your interaction with our Site. This includes your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. This information is collected through server logs and tracking technologies like cookies (please see our Cookie Policy for more details).

3. How We Use Your Information

We use the information we collect for various purposes, including:

To Provide and Manage Our Services:

To respond to your inquiries, questions, and comments submitted through contact forms.

To send you information you have requested or that may be of interest to you, such as newsletters (where you have consented to receive them).

For Analytics and Site Improvement:

To monitor and analyze usage and trends to improve your experience with the Site and our service offerings.

To understand how users interact with our Site.

For Marketing and Lead Generation (B2B):

To identify potential business clients (companies) that visit our Site by analyzing IP addresses and other Browse data (e.g., through services like Dealfront/Leadfeeder).

To personalize our marketing outreach to potential business clients based on their perceived interest in our services.

If you submit a contact form, to track your subsequent interactions with our Site and communications (e.g., through Hubspot) to provide you with more relevant information and tailor our marketing efforts.

For Legal Compliance and Security:

To comply with applicable legal obligations.

To protect the security and integrity of our Site and services.

4. Legal Basis for Processing (primarily for EEA individuals)

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose (e.g., for sending newsletters, placing non-essential cookies).

Legitimate Interests: We process your personal information for our legitimate business interests, such as responding to your inquiries, for our B2B marketing and lead generation activities (identifying and contacting potential business clients), enhancing our Site, and ensuring its security, provided that such processing shall not outweigh your rights and freedoms.

Legal Obligations: We may process your data where it is necessary for compliance with a legal obligation to which we are subject.

5. Sharing Your Information

We do not sell your personal data. We may share information we have collected about you in certain situations:

Third-Party Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include:

HubSpot: For customer relationship management (CRM), marketing automation (including tracking interactions after form submission), and analytics.

Google Analytics: For website analytics and understanding user behavior.

Dealfront (formerly Leadfeeder): To identify companies visiting our Site based on IP addresses for B2B lead generation. These providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.

Legal Requirements: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of CYLOQ AB, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.

6. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction (e.g., servers of Hubspot, Google, Dealfront located in the USA or other countries outside the EU/EEA).

If you are located in the European Economic Area (EEA), we will ensure that any such transfers are conducted in accordance with GDPR requirements, primarily through the use of Standard Contractual Clauses (SCCs) approved by the European Commission or by ensuring the recipient is in a country deemed to have an adequate level of data protection.

7. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law. The criteria used to determine our retention periods include:

Contact Form Data (Leads): If you contact us but do not become a client, your data will be retained for up to 3 years after our last interaction.

Client Data: If you become a client, relevant personal data will be retained for the duration of our business relationship and for an additional 7 years thereafter, in line with Swedish accounting and legal requirements (e.g., Bokföringslagen).

Google Analytics Data: User-level and event-level data is retained for up to 26 months.

Dealfront Data (Company IP Data): Data on identified companies is retained for up to 2 years from identification if there is no engagement, or reviewed periodically for relevance.

We will securely delete or anonymize your personal data when it is no longer needed.

8. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. CYLOQ AB aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. These rights include:

The right to access: You have the right to request copies of your personal data.

The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

The right to erasure (right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing: You have the right to object to our processing of your personal data based on our legitimate interests, under certain conditions.

The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

The right to withdraw consent: If we are processing your personal data based on your consent (e.g., for newsletters or cookies), you have the right to withdraw your consent at any time.

If you wish to exercise any of these rights, please contact us at privacy@CYLOQ.se. We may ask you to verify your identity before responding to such requests. You also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR. In Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).

9. Automated Decision-Making and Profiling

We use technologies like Dealfront to identify the companies that visit our website based on their IP addresses. This information, combined with other publicly available data, helps us understand which businesses may be interested in our services. We also use Hubspot to track interactions of users who have submitted forms, which helps us personalize our marketing communications.

This processing may be considered a form of profiling for B2B marketing and lead generation purposes. However, these processes do not result in automated decisions that produce legal effects concerning you or similarly significantly affect you as an individual. Decisions to engage with potential business clients are made by our personnel.

10. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. This includes encryption, access controls, secure servers, and rigorous security testing and hardening. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

11. Children's Privacy

Our Site is not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. For significant changes, we may also provide a more prominent notice on our website.